Minnesota Lynx

CELEBRATE WINNING. MAINTAIN MOMENTUM. BE RELENTLESS.

Starting with their 20th Anniversary season, the Minnesota Lynx wanted a multi-year campaign that energized fans, reflected the team's greatness and inspired girls around the region to dream of one day being the next generation of super stars.

At the top of their game, the Lynx are the winningest team in Minnesota and have

an incredible in-arena experience—perhaps the best in the league. To celebrate their

20th Anniversary and build on the team’s momentum, a campaign focused on their players with the bold ‘Get Up’ call to action was created. This rally cry to existing and soon-to-be

fans celebrates legacy players and young guns alike. The look and tone are strong and

bold just like this dominant team. Hero photography of the team and dynamically animated type, numbers and line work help bring the heat. To roll out the campaign, an extensive, flexible toolkit was created to serve as a playbook, allowing for a seamless handoff to

the Lynx’s in-house creative team.

The ‘Get Up’ campaign has garnered high adoption from the MN Lynx organization, praise from the fanbase and is entering its third season of use.